Uber‘s reputation has taken quite a hit recently, with the #DeleteUber movement, Waymo lawsuit, and sexual harassment investigation, the last of which really tainted the brand with a feeling of cultural toxicity. The ride-hailing and autonomous vehicle tech company is working to change that, though, and has fired more than 20 employees as a result of its probe into harassment claims, as Bloombergreports.
More than 12,000 Uber employees received an assessment from one of the firms Uber commissioned to investigate the issue, which came to light when a former engineer detailed her complaints in a blog post earlier this year. Uber CEO Travis Kalanick also asked software engineering boss Amit Singhal to resign after a sexual harassment claim was levied against him (he left, but denies the allegations).
Uber is working to correct its culture problems – which have resulted in a number of employees, even high-level ones, leaving the company – and this firing is among the latest measures to do so. Uber also brought on gender equality expert Frances Frei from Harvard Business School, who has now joined the company as its Senior Vice President of Leadership and Strategy, Uber announced. “As one of the world’s most respected authorities on organizational transformation,” says Uber, “… she is uniquely qualified for this role — and we know we all have a lot to learn from her. Her expertise will be invaluable to the company as we take on the next chapter.”
Still, this is just one fire Uber is trying to put out at the moment. We’ll see how the company tries to turn its reputation around at it attempts to solve its other problems, and continues to fill important, vacant roles at the company.