The parent company of Peugeot, Citroen, DS and Opel may be eager to re-enter the U.S. market, but its first step is to establish itself here as a mobility company. To that end, PSA Group said Wednesday it has launched its Free2Move mobile app and platform in Seattle to help users compare the location and costs of available transportation options, including car-sharing and bike-sharing services.
Free2Move launched as a trial car-sharing service at Los Angeles International Airport back in April, but it’s positioning its Seattle announcement as the official U.S. launch of the mobility brand. PSA has said it wants to become the preferred global mobility services provider by 2030.
“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” the company’s North America President and CEO, Larry Dominique, said in a statement. “As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”
In Seattle, Free2Move will sync with car-sharing services like Car2Go, Zipcar and TravelCar. It plans to add bike-sharing services including Ofo Bike, Lime Bike and Spin Bike over the next 60 days. The company says Free2Move is now operating in France, Spain, Germany, the U.K., Italy, Austria and Sweden, with 400,000 customers and around 30 partnering operators.
In addition to its trial program at LAX, PSA had previously partnered with its battery and electric motor partner, Bollore, to launch an electric car-sharing service called BlueLA, which operates 100 shared vehicles and 200 charging stations in L.A., and a previous version in Indianapolis called BlueIndy.
Last month at the Frankfurt Motor Show, CEO Carlos Tavares said PSA Group was engineering its next generation of vehicles to meet U.S. regulations, though it has generally said it’s looking at a 10-year window to re-enter the U.S. auto market.
Peugeot hasn’t been sold in the U.S. since the early 1990s.